Landscape Design & Build
SEO CASE STUDY
Legacy Leap had an opportunity to execute an organic search engine optimization project for Mr. Ian Schechter, for his website greeningstone.com. Greening Stone is a design build firm in New York City with over 30 experienced employees. Their mission is to provide the best landscape design and greenscapes throughout the tri-state area for their clients. The main goal of the campaign was to build more branding awareness, increase website traffic and in turn increase leads and sales.
"Work has been good so far. We are ranking high in less competitive keywords and beginning to see top 25 rankings for much more competitive terms. We hope that in another 3-6 months we will see top 5 for those more competitive keywords."
Owner, Greening Stone, NYC
There was simply was no content on the website. The client also didn't want to feature content on his landing page and instead wanted his site to focus on showcasing designs. The biggest challenge was to integrate the necessary content without putting much of any wording on his site. We implemented a "show text" feature by which the text would only be visible after clicking the link and Google cached all the content. Therefore, by default only the images will be shown to visitor.
In addition, the website load time was high and thus the bounce rate was high, which meant visitors were not staying for long duration. This negatively impacts Google rankings. We modified the design of site somewhat and optimized the code to improve the page load time of the website. We also researched different related terms and then included these within the website through different optimization values which helped us to improve the scope of traffic and generate new leads within weeks.
We started with a detailed initial analysis of the website and it's competitors marketing strategies. Accordingly, we planned our strategy to leapfrog their competitors and increase rankings for several important keywords. Through our endeavors we achieved our desired results and this project is now moving into the next phase of search engine optimization with new goals to improve website traffic and leads
We ranked more than 40 keywords of this website on the 1st page. The website visibility across major search engines increased by 100% which increased organic traffic by more than 255% and has resulted in a ton of new leads and sales for the client.
INCREASE IN OUTBOUND LEADS
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