Revamping His Website...
When The Home Theater Gallery began working with Legacy Leap, the design of their website was out-of-date and not optimally designed to capture leads, incorporate social media, or be viewed on mobile devices.
Our first task was to resurrect the The Home Theater Gallery's website with a fresh design and lead generation focus. We needed something that reflected the innovative nature of the product they offer... intelligent home automation.
The Home Theater Gallery
DIGITAL REBRAND CASE STUDY
When Joe first approached Legacy Leap about his struggle attracting customers to his site and converting them once they arrive, we immediately identified his primary problem – his website was bland and didn't stand out at all, so visitors naturally assumed that website reflected his company.
Besides his site being outdated, he also had no branded video content to actually advertise his services to his prospective customers.
"Thanks Sean. Great job on everything . Appreciate all your help!! You're the Man!!"
Founder, The Home Theater Gallery
Set Up for Future Success...
Before sending Joe on his way, we wanted to make sure that his site was set up for success going forward.
Ranking on Google
Once the website makeover was complete, we turned our attention to optimizing the site to be found in organic search results. Seeing as we wrote great content for his site, Joe's site was able to rank near the top of Google rankings for several keywords in his local area WITHOUT the need for ongoing monthly SEO services which boosted
Installing the Facebook Pixel
In order to help him with his future marketing efforts, we also installed the Facebook Pixel on Joe's site. What that meant was he now had the ability to track anyone that visited any page on his site and advertised directly to them on Facebook. That's extremely effective for the simple fact that around 95% of the people that visit your site, never contact you.
Now Joe could use his video ads to advertise to those individuals after they left his site to establish himself as the "go-to" AV company in the area, greatly increasing the chances of turning them into customers.
Crafting Custom Commercial Ads...
When marketing to high-end services to homeowners, there's a need to educate them before they walk in the door. Research indicates that by the time they contact you, they've already spent dozens of hours educating themselves. The goal here was to produce premium video ads that not only educated but entertained prospective customers on the benefits of their services.
Utilizing some original footage at their disposal, some awesome motion graphics and severals cups of coffee we crafted a couple great commercial ads, which helped showcase the services The Home Theater Gallery provides.
Legacy Leap, LLC
4574 Valley Pkwy, Suite M, Smyrna, GA 30082
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