3 Common Overlooked Tips When Building Your Web Presence
It's estimated that as many as half of all businesses that have been around for more than 15 years are invisible online. This doesn't mean you should try it -- especially if you’re an entrepreneur starting a new venture. Whether you’ve been in business for 15 years or 15 minutes, here are three overlooked steps you should take to make sure you build a strong online presence.
BLOG BLOG BLOG!!!
I know, I know... it's not for everyone but blogging allows you to share your expertise with potential customers and position yourself as a niche expert. This builds a sense of community and trust with your clients.
Some of the clients that we provide blogging services for simply don't have the have the expertise to put together well thought out articles while others just don't have the time. Beyond that, search engines love blogs because the content is relevant and constantly updated. Outside of positive testimonials it may just be the best way to build credibility and increase your search results and visibility.
BE HUMAN ON SOCIAL MEDIA
One of the worst mistakes I've seen small businesses make on social media is coming off as a faceless company with zero personality. In 2016 consumers are almost mentally programmed to identify and ignore "junk/spam mail" type messages.
In today's age of of transparency, people want to get to know your company on a more personal level. Comment on relevant posts, get involved in a discussion in a Facebook group, answer questions people ask and use their actual name. Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation. I've managed several social media accounts and I've seen leads increase dramatically when the focus is not just on posting and liking but on building real relationships.
Unfortunately in today's society many people get their news from Facebook and their "reading" in via podcasts. Podcast subscriptions on iTunes surpassed 1 billion last year. Clearly, people are tuning in. Podcasting is inexpensive and is a less time consuming way to get your content out to wider audience. Listeners already have a vested interest in your brand, otherwise they wouldn't be subscribed to your show, right? This allows you to deliver specific information to a target audience which typically yields a higher return on investment than any general marketing campaign.
A simple 20-30 minute podcast posted at least weekly is all you need to get started.
How do you feel about these 3 strategies? Are you already incorporating them in your small business marketing campaign?