There are so many videos and articles out there telling you how to design your website for optimal visitors. Add this, minimize that, insert this image…the list goes on. With so many viewpoints and avenues, web designing can become a jumbled mess. Not only that, web designing is evolving so quickly it can be hard to keep up!
Here are some researched website statistics that will make you re-evaluate your design.
Static Content Matters
45% of marketers chose written content as the most important type of content on their website.
Don’t start designing your website without thinking about static content. What the heck is static content you ask?
Static content is any content that can be delivered to an end user without having to be generated, modified, or processed. The server delivers the same file to each user, making static content one of the simplest and most efficient content types to transmit over the Internet. Make sure this content is engaging and properly written so your visitors will want to come back for more.
Sliders are bad for your website
1% of all website visitors clicked on a five-feature slider. Of that small number, 89% clicked on the first image.
Sliders are one of the most over used feature on websites, this may be because they make your website look prettier or more dynamic but it is irrelevant if it doesn't help move your visitors towards your conversion goals.
If that isn't enough…Other facts to support this:
Your slider gets ignored, because it triggers banner blindness.
They slow down your site and negatively impacts your SEO and conversion rates.
They look dreadful (If they even show up) on mobile devices.
It dilutes your main message, because users get distracted by this feature.
Try creating an engaging collage where people can browse through at their own pace.
Customs images are better to use than stock photos
46% of marketers say custom photography will be part of their marketing strategy in 2016.
When designing your website, it is important to select custom images that will positively impact the flow of your website. The images on your website directly associate with your message, so you must be able to back your words up with some custom compelling photos.
You can capture your own vision rather than someone else's.
You can have the perfect pictures rather than just good enough.
You won't be able to find your unique pictures anywhere else.
When you use custom images you will create a library you can use perpetually.
40% of people will exit out of your website if it takes more than three seconds to load.
We live in a microwave society…we don’t want to wait…we want what we want NOW…including website loading. If your website is too heavy with sliders, scripts and other fancy gimmicks no one will see your page at all.
Try limiting the items you add to your web page. Bulky images, excessive use of ads, and lack of SEO can be causing your website to lag behind. Having a clean, easy navigable website can help your numbers skyrocket.
There you have it…is your website safe? Make sure your website is not suffering due to one of the things listed above. Our team is here to help you find the website design solution that fits your budget, time constraints, and needs.