Do you ever wonder why your local competitor’s are attracting a ton of traffic online but it's a struggle for you to do the same?
How would you like to steal some of your competitor’s traffic within weeks?
As part of our lead generation process, we implore a strategy which uncovers the EXACT Ads AND keywords our client's competitors are paying for to generate traffic online.
We then utilize this information to set-up a pay-per-click campaign (PPC) to get our clients to show up IMMEDIATELY on the 1st or 2nd page of Google.
For the purpose of this demonstration, we’ll be using the company, Audio Video Integration as an example.
Where’s Their Traffic Coming From?
The first step is to analyze exactly where their traffic is coming from.
Over the past years, as more companies continue to invest in digital branding, it has become more difficult to generate organic traffic and land on the coveted first page of Google results.
AVI has clearly experienced this.
Per the image below, we can clearly see that as their ability to generate organic traffic has decreased, they’ve continued to invest more and more into paid traffic.
This is awesome to see because it means they’ve tested, had growth and kept on pushing!
How Much Real traffic Are They Generating?
Let's take a look at their PPC lead generation.
Looks like from a 30,000 ft view they’ve been testing and increasing their PPC investments from November 2016.
Since then, they’ve worked their way up from as low as 147 clicks per month to over 600!
That’s awesome to see!
However, if they want to go BIG, the best way to take that next step is to look to their local competitors to find areas of opportunity.
Stealing Traffic From Their Competitors!
This graph below showcases the consistent monthly traffic both www.avimarin.com and several other local competitors are generating using PPC. AVI is the red line.
It looks like www.valleyhometheater.com is taking the cake and generating nearly 1,300 site visits per month!
This is actually great to see because their success presents an opportunity for AVI!
Hijacking Their High-Volume Keywords
From there I dug deeper into the strategy their competitors are using and uncovered some of the EXACT ads and copy they've been using to generate their success!
You can imagine how beneficial that can be!
This shows that AVI has a logical, tactical kill on the table!
The play here would be to export the exact list of keywords their competitors are having the most success with…
Research their PPC strategy… Take their best keywords and then add them to a PPC campaign.
From there, we’d spend the right dollar amount, and BOOM, we’ve taken traffic directly from their competitors and driven those users to AVI within a matter of weeks!
How To Use This For Your Website
Unfortunately an effective PPC campaign isn’t a “set it and forget it” type of situation...(is anything?).
There are several components that go into ensuring that you’re actually converting those site visitors into leads.
Your Ad Copy
Be enticing and clear about what you can do for the reader. Your ad copy is your shot at getting someone to understand what you offer and then click through to learn more or to take advantage of that offer.
Anything vague or mysterious can only waste your money on clicks from high bounce rate visitors.
High-performing ads get customers to your site, and you pay for them whether or not the visitor buys (or contacts you). That means to be successful; your ads need to point to a strong, relevant landing page that delivers on what the ad promised.
It’s been proven time and time again that video increases conversions by over 437%.
Therefore the ideal landing page includes a combination of a dynamic promo video, strong relevant content and several clear call-to-actions.
If you're not familiar with remarketing, it's essentially utilizing a piece of code you place on your landing page, which allows you to track and retarget people that came there.
Here’s how it works...
A visitor comes to your site and browses your Home Theater page. They then move on to other websites, and your ad for the same Home Theater that they saw appears while they’re reading a news article or scrolling through videos.
That’s remarketing in action!
Clicks are nice but be sure to measure wins by the bottom line.
In other words, just because ad variation A gets more clicks, ad variation B may get more conversions. And, just because ad variation B gets more conversions, ad variation C may account for higher-dollar sales.