The Home Theater Gallery
Home Automation & Home Theater Services
DIGITAL REBRAND CASE STUDY
When Joe first approached Legacy Leap about his struggle attracting customers to his site and converting them once they arrive, we immediately identified his primary problem – his web presence was hurting his sales.
His website was outdated and he had never invested in SEO services so his site wasn't being found online. In addition, home automation is still a fairly recent industry and thus a level of consumer education was required.
"Thanks Sean...Appreciate all your help!! You're the Man!!"
Founder, The Home Theater Gallery
When The Home Theater Gallery began working with Legacy Leap, the design of their website was out-of-date and not optimally designed to capture leads, incorporate social media, or be viewed on mobile devices such as smartphones and tablets. Our first task was to resurrect the The Home Theater Gallery website with a fresh design and lead generation focus. We needed something that reflected the innovative nature of the product they offer... intelligent home automation.
Once the website makeover was complete, we turned our attention to optimizing the site to be found in organic search results for important keywords. We implemented an intensive link building campaign as well as optimized the content on their site to ensure it was SEO rich.
With these organic search marketing tactics combined, The Home Theater Gallery saw a significant and steady increase in their rankings and website traffic. As you can see via the screenshots, we were able to rank The Home Theater Gallery on page 1 and 2 for several highly beneficial phrases.
Due to the nature of their product and early stages of market adoption for home automation services, The Home Theater Gallery needed to demonstrate how the product worked and how it would be beneficial to customers. Utilizing some original footage at their disposal, motion graphics and several cups of coffee we crafted a couple great promo videos which helped showcase the services The Home Theater Gallery provides.
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